Partnerships

It's a tough thing being a solo artist, having to rely on your own drive and motivation to get you through some of the darkest times. It can be a lonely occupation, one which can end up having go round and round in circles, it would seem. Whilst i have discovered my own ways to get things happening within myself, it remains a constant natter at my door, turning me inward more often than not, as i find myself getting in the way of myself.

Sharing and Caring

Sharing your journey in a partnership is delicate. The only way it can truly work is if you have a give-and-take relationship. Everyone involved needs to be flexible and compassionate, as some things may matter more to one person than the other. Some tasks, (such as the business end of things), can take some negotiating, even in the simplest of terms, such as who is going to do what. It's hard to find a good, long-term relationship of trust, action, and equality. In some ways it's like a good marriage, where people are prepared to flex and grow with the times.

If indeed you are one of the lucky few to find such a gift of partnership, most important of all is communication. In this age of electronic comms, things can get lost in text translation, so keeping things real as often as possible is probably a good idea. If you live or work close by, this can be as simple as having a weekly beer at the pub to chat about the week ahead. If distance separates you, (something more and more common), tools such as SKYPE can keep you in touch face-to-face for free, across the globe.

Who Does What

You usually find that some peeps are good at some things, whilst others are good at other stuff. Working out which stuff comes easily to whom can make a huge difference. For example, if one of you is more comfortable on the phone, then it makes sense to have that person make a lot of the calls. Tech folk should obviously take-on the tech tasks, and writing tasks should fall to the one who is most comfortable with that. This can make a HUGE difference to how you feel about the workload and the peeps involved. If you get stuck on something, see if you can delegate.

The Creative Stuff

Of course the foundation of any good creative partnership is the creative arena, which was probably what drove you together in the first place (though partnerships arrive through all manner of needs). Maintaining a good creative practice will keep you solid on the business end. Momentum is so important. It shapes part of the feeling, and the knowledge that you're working on something that only came about because of a team effort. This is what we fall back on, when all the other business stuff feels too hard. It's what you will keep coming back to, so keep it moving. After all, at the end of the day, it will be what you showcase. No one will see all the 1000s of hours you put in to the website, the opportunities you chased, the arguments you had, and the procrastination you constantly felt at your heals. They will see the art. That's all they will have, so make it good.

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